In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. When it comes to making decisions in our lives, we think we're making smart, rational choices. Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? When asked whether reading Predictably Irrational and understanding one's irrational behaviors could make a person's life worse (such as by defeating the benefits of a placebo), Ariely responded that there could be a short term cost, but that there would also likely be longterm benefits, and that reading his book would not make a person worse off.Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely € 10.99 This item arrived at our Amsterdam store within the past 8 weeks If not in stock, the expected delivery time to our store for this item will be 2-3 working days. He models the human decision making process and in particular the irrational decisions that we all make every day.Īriely is the author of the book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, which was published on Februby HarperCollins. His research focuses on discovering and measuring how people make decisions. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. He served in the Israeli army and when 18 suffered third-degree burns over 70 percent of his body from an accidental magnesium flare explosion during training.Īriely recovered and went on to graduate from Tel Aviv University and received a Ph.D. Sloan Professor of Behavioral Economics at MIT Sloan School of Management.ĭan Ariely grew up in Israel after birth in New York.

He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. Duke Professor of Behavioral Economics at Duke University. His r From Wikipedia:ĭan Ariely is the James B. Ariely recovered and went on to graduate from Tel Aviv University and received a Ph.D. He served in the Israeli army and when 18 suffered third-degree burns over 70 percent of his body from an accidental magnesium flare explosion during training. Dan Ariely grew up in Israel after birth in New York. Sloan Professor of Behavioral Economics at MIT Sloan School of Management.

From Wikipedia: Dan Ariely is the James B.

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